Enhancing the Guest Experience through Technology

In a study conducted by Hospitality Technology, 36.4 percent of the 260 restaurant and hotel executives surveyed said that technology was their most important initiative for attracting more customers. With this customer-driving initiative in mind, one third of respondents said they plan to add more value to their offering to enhance the guest experience and […]

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Turning Servers Into Salespeople

 A recent webinar presented by NetWorld Alliance focused on tips and tactics to help restaurant owners and operators train their servers to be better salespeople. Interestingly, a national report on coffee sales in restaurants showed that servers only try to sell coffee to guests 30 percent of the time. With the average cup of coffee […]

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Using Social Media to Promote Your Restaurant Gift Card Sales

Whether you are a restaurant operator who has just dipped your toe into the social marketing kiddy pool or one who has held your nose and plunged directly into the deep end, your social marketing efforts can be used to help drive your gift card sales through the holiday season. Here are a couple of […]

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Report: Restaurants a big target for hackers

Foodservice companies are among the most prime targets for computer hackers, according to a recent report by a security services firm. Food and beverage companies were associated with 57 percent of the more than 220 data system breaches investigated last year by Chicago-based Trustwave. About half of the foodservice companies with system breaches operated five […]

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Theft Doesn’t Always Come With a Mask

  When you were a child, there were many fundamental life lessons that you learned. Hopefully, one of those lessons was about the repercussions of stealing. I was around the age of 7 when I learned this valuable lesson, walking to the 7Eleven with my sister, excited, because I had the independence of embarking on […]

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