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Theft Doesn’t Always Come With a Mask

  When you were a child, there were many fundamental life lessons that you learned. Hopefully, one of those lessons was about the repercussions of stealing. I was around the age of 7 when I learned this valuable lesson, walking to the 7Eleven with my sister, excited,...

Customer Loyalty Programs: The Why and the How

Last month, some friends and I went to brunch at a favorite local spot. The decision to eat at this restaurant was easy – I gave them my e-mail address to participate in their loyalty program during a previous visit. Later, I received an e-mail for $20 off of my bill...